I worked at the college radio station back in the day.  Years after I'd graduated there were a few folks who worked there that setup a pirate radio station.

Here's the rub.  They didn't play avaunt guard music.  No punk.  No rock.  They programmed it for a MOR (middle of the road) format that was something that middle age and older people liked back then.

So the station didn't attract unwanted attention.  That meant no issues with authorities or the FCC.

It was quite odd and quite brilliant all at the same time.