I have experience with all three brands (Amazon, Google, and Apple) and they're all about the same. Alexa is the best AI assistant of them all, but that's probably because Amazon's smart tech is cheaper than the other brands so more people buy them and Alexa gets a lot of feedback. The problem with Apple, is that it doesn't sell many of these. I'd worry about Apple dropping it and having this expensive piece of tech that became obsolete. It's not a bad product by any means though. Of the three, it feels the best put together. If you want to buy one, you might wait until closer to Amazon Prime Day to see if you can store a deal as many stores are pushing sales in order to compete with Amazon this year.