Now that you've mentioned it, I see a lot of Beats headphones around. Could it be that most of these are counterfeit or their capabilities are often blown out of proportion?
Often when someone challenges the super special capabilities of those headphones, Beats claims that that the tester had a counterfeit product. I bought two for my kids from Apple and they are legit. The bluetooth version drops the signal all the time and the plain headphones are no better than Skullcandy's in my opinion. And Skullcandy is at a better price point.