In that case, the irony was that the critics didn't do anything wrong, initially. They simply pointed to measurements and shootout results, and asked a lot of uncomfortable questions. The manufacturer involved turned the threads into a pissing contest by mischaracterizing the data and challenging the critics. It's a useful defense tactic to move focus off oneself by challenging the credibility of the person asking the uncomfortable questions. It was painful to watch, because the innocent were right to question what they saw, but in the end, the manufacturer was able to upset them enough to turn things around on an emotional level.

Let's let that be a lesson here. If there really is something wrong with a loudspeaker, lets not turn it into an attack of a company or an individual. We can discuss technical details without making things personal, can't we?