Then there is the issue of component choices and who will make them. Whether there will be a specific set-aside area with ambient noise control to demo this expensive equipment or if in fact the stores will merely be recieving points for buyers looking for a discount and grab and run on these speakers. If that becomes the reality then whats to stop internet retailers from price qougeing. If the point of high end is that you get the best combination of equipment for your needs through careful auditioning and matching of components then where does a place like BB come in to the picture? So I think they will have to become a place where this equipment is discounted somewhat. Therefor the companies will need to ratchet up the savings on parts to make up the difference; or those companies that participate in these retail outlet type stores will gradually decline in quality until they are selling on the name only.