I found an interesting article that details the numbers of how spoken word podcasts are showing gains in listenership across all demographics. The other contender, of course, is music. The numbers are still roughly 75/25 in favor of music, but more people it seems are want to gain information through the spoken word.
That is good news. There's still more progress to be made, but at least the gains are still coming. I keep changing up which pods I subscribe to as I change my current interests, but that speaks to how many options we have.
That can be attributed to the quality of new music being sub-par, while the quality of subjects being talked about is getting better. Not to mention the verbiage can be exceptional.
That's not a bad idea actually. Start a podcast where the host reads lyrics to songs. Pop music one day, country the next etc..... and give the story behind why it was written.
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