Bose made a huge name for itself when it created its noise-cancelling earphones. They've ridden on that reputation ever since then. Their speakers are good and they're generally easy to set up, however, they really aren't magical. I have the computer speakers and they aren't more impressive than other speakers I've tried. Honestly, I think it's their name that makes their speakers seem better to many people. The high price tag probably adds to the aurora of greatness. But now they've got some stiff competition as JBL and Sony have created some superb products that rival those created by Bose. I think you'll likely end up with a quality product if you buy from the Bose brand but it isn't necessarily the best.