Have you seen LG's latest OLED television that will be available later this year? It has a 100-watt Dolby Atmos sound bar built in. Its screen looks almost as thin as a projection screen and it slides down into its base. The picture almost goes from edge to edge as there is very little black casing. I'm sure it will be priced way out of my price range, but boy is it cool!
I think that we had waited for rollable TV diplays for quite a long time and this is a really great innovation. My only worry (just as stated in the article) would be the reliability of the display due to constant rolling and unrolling. This one will definitely be pricey!