Have you tried shopping for an mp3 player in Walmart or Target lately? Unless you want an iPod, you are out of luck! The lack of choice there is annoying, but I guess that is what Best Buy is for.
I know what you mean. The last time I went shopping for an MP3 player, Wal Mart only had iPods and Zune players. I ended up going with an iPod, simply because I was already familiar with iTunes at the time, but it would have been nice to have had more of a selection to choose from.