As for Google keyword loading, that's another story but I don't like it much. It's a game, one that I think is bullshit. The fact that the search engines don't implement procedures that pull out that kind of thing shows me that they aren't catalogging information in a useful way. Another hot button for me is the sale of trademarked phrases as search engine keywords. I suppose probably Harley Davidson can afford to police their trademark but what about all the smaller companies? I'm not sure they should have to pay Google to prevent them from selling their trademark to the highest bidder. Is it "fair use"? I think not.