I always loved the Olds line. On our honeymoon we had the use of a brand-new black, red leather interior, 98. I felt like Tony Soprano.The Cutlass 442, the "Rocket V8", the Toronado (especially the Caliente versions), all very cool cars to me.
I drove an 88 for a while, and I had something they called a Starfire Firenza for about six years. They made a very few in 1978 and a few more in 1979, but that was it. It was a Starfire hatchback sort of car with a V6, wide tires, and a just incredible suspension for a production car in the midst of Detroit's darkest days. That car would corner as fast as you dared drive it. If I parked it at my parent's house my Dad would grab the keys and disappear with it.
Later, like in 1980 or '81, Olds started building something called a Firenza that wasn't anything like the original car. I was sorry they didn't get the reaction they wanted from the original and keep it going.
I'll bet you $1 that the only reason they dropped Olds and not Buick is because of the name: "Olds" sends the wrong message. Of course had they brought back the Cutlass 442 with the capabilities of the last-generation Trans-Am, "Olds" probably wouldn't have seemed "old".