That is the whole idea. Fair and unbiased measurement. Why One would get so upset at the idea of their merchandise going under the 'scope is beyond me( and I never did say who/what gear I'd be measuring). Especially in such a field as Audio. While the final judge is the ear, one gets valuable insight into design through measurement of some parameters which can be quantified, like inductance and winding capacitance.
cheers,
Douglas