| Re: Brand loyalty [message #84065 is a reply to message #84064] |
Sun, 11 December 2016 16:24   |
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Wayne Parham
Messages: 18691
Registered: January 2001
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Illuminati (33rd Degree) |
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I think that sometimes brand loyalty makes sense and other times, it doesn't.
When someone has valid, quantifiable reasons to trust a company's products or services, then that's a good reason to have brand loyalty, in my opinion. For example, let's say you buy device(s) from a company and test them yourself (extra points for measuring with calibrated equipment). If you find them to be superior products, then that would give some comfort that the company that made them is a reputable manufacturer. Or maybe you have experience with the service and/or support from a company, so they've earned your trust. Those would be valid reasons for brand loyalty.
Where I don't find brand loyalty to have any merit is when someone thinks a particular brand is a status symbol or they are just following along with what they perceive to be public opinion. If you find yourself doing that, then resist the urge. Blindly following public opinion is not smart. Successful marketers do not require successful engineers. They just require mental manipulation. I can't tell you how much junk there is out there that enjoys good public opinion. Don't be fooled by brand names just 'cause you saw them on TV or some group of people says the brand is "hot." Trust only the facts, which should be validated by testing done by trusted third parties.
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